"A good reputation for one's own brand is extremely important for presentation to the outside world and for the success of a company," says Jörg Forthmann, Managing Partner of Factkontor. In the study, the statements on price, service, quality and reputation were analysed and evaluated. "Our analysis shows which brands score the highest and therefore deserve the title 'customer favourite'," says Forthmann.
Aldi is the leader in the food retail sector. The discount store relies on low prices. As one of the world's most successful supermarket chains in terms of gross sales, Aldi has a great reputation in this country. Tegut, Lidl and Edeka are the three companies that receive a silver label. Real and Rewe take third place.
Alnatura and Bio Company are the most popular natural and organic markets in Germany. Both receive a golden label. With their online elements, they provide detailed information about the biological quality, sustainable production and the regional nature of their products. Vita Sinn and the Super Bio Markt can look forward to a bronze label.
From June 1, 2017 to May 31, 2018, nearly 350 million online sources nearly 53 million responses on more than 3,000 brands from 146 industries were collected and evaluated for the "Customer Favourites 2018" study. The method looked at news portals, blogs and social media that have a German Internet address and are freely accessible. The respective industry winner received 100 points, setting the benchmark for its industry. For a golden label, 95 or more points were needed. With at least 85 points, a company received the silver label. Bronze was awarded for at least 75 points.
For more information:
Dr. Roland Heintze
Faktenkontor GmbH
Ludwig-Erhard-Straße 37
D-20459 Hamburg
Tel.: 040-253185-110
E-Mail: Roland.Heintze@faktenkontor.de