Lidl focuses on Spanish fruit and vegetables

In 2017, Lidl bought Spanish products to the value of EUR1,9 billion. This is an increase of 35% compared to the previous year. In Spain, Lidl's purchases represent 10,5% of the total number of products grown there. Of these fruits and vegetables, 86% is exported.

This concerns melons, citrus, bananas, tomatoes, and cucumber. Germany, the United Kingdom, and France are Spain's most important export markets. According to Lidl, the success of Spanish fruit and vegetables lies in their good value-for-money.
 
Lidl spent EUR4,65 billion on Spanish products in 2017. This expenditure grew by 20% compared to the year before. In 2017, the Spanish fruit and vegetable sector produced more than EUR18,5 billion worth of fruit and vegetables. This is according to FEPEX. In Spain, Lidl is the fifth largest supermarket chain. They want to promote the consumption of local fruit and vegetables on the Spanish market. In Spain, 70% of the assortment is of local origin. This is twice as much as in 2008.

Source: InSpanje


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