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"Royal Mas brand infiltrates markets throughout the country"

"Great potential for refrigerated Malaysian Musang King durians in China"

Durian has become more popular in recent years as consumers have discovered a taste for the fruit in their endless search for richer flavours and better quality. The Malaysian Musang King is generally acknowledged as the tastiest durian and has quickly won the people's approval.


Refrigerated Royal Mas brand Musang King durian fruit flesh


Musang King durian

Malaysian Musang King durian is also called D197 after the D for durian and 197 is the international number for the Musang King durian variety. The number for Thai Jinzhen durian is D159. Genuine Musang King durian has a greenish flesh, but Musang King durians from the high mountains has a greyish colour. On the bottom of the durian is a visible 'five-pointed star' mark.


Musang King durian

Only refrigerated Malaysian durian fruit flesh has currently obtained import permission in China. The taste of refrigerated durian fruit flesh is not at all inferior to the taste of fresh durian, because advanced technology allows the durian fruit flesh to be preserved shortly after the ripe durian naturally falls from the tree. This guarantees the excellent taste and locks the moisture in the fruit flesh, and also swiftly sterilizes the fruit.


Musang King durian

The processing factory of Royal Mas is one of the largest durian processing factories in Malaysia. It is also the first durian processing factory to obtain Chinese import permission from the Office for Quality Supervision, Inspection, and Quarantine. The durian processing factory has advanced refrigeration installations and large-scale production lines. Royal Mas started to export durian fruit flesh to the Chinese market three years ago. The annual sales volume of refrigerated durian fruit flesh doubled and redoubled. The brand Royal Mas has already infiltrated markets throughout China. The president of Royal Mas, Ms. Cai Fang, stated that she is extremely optimistic about the development of the market potential of refrigerated Malaysian durian fruit flesh in China.


Refrigerated Royal Mas brand Musang King durian fruit flesh

Musang King durians are generally around 2 kg per piece. Only around 25% of the durian fruit flesh accords with the export standards, which means that 500 gr of Royal Mas durian fruit flesh roughly equals one complete Musang King durian. All Malaysian Musang King durian are allowed to naturally fall from the trees. The durians fall from the tree when they are ripe, there is no advanced ripening technology involved. This guarantees the excellent taste, quality, and food safety of Musang King durians. Apart from this, there is another reason to treasure this fruit - each tree takes 8 years to develop from a tiny seedling, and only after a total of 15 years does the tree reach peak production.


Refrigerated Royal Mas brand Musang King durian fruit flesh

While Royal Mas steadily develops the domestic market, they also search for partners to cooperate with and help them spread the excellent taste of Malaysian Musang King durian fruit flesh to even more consumers.

Cai Fang - President
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