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Brain foods and carb-alternatives lead 2018 food trends

Brain foods and carb alternatives are two of the hottest healthy eating trends for 2018, and shoppers will be looking in the produce department to find what they need.
“Shoppers are always trying to make healthier choices at the beginning of the year, which includes seeking out fresh produce they read or hear about in the food trend lists,” said Alex Jackson Berkley, assistant sales manager of Frieda’s Specialty Produce. “Retailers must be ready to meet the demand.”

Many health publications, including “Today’s Dietitian” magazine, point to brain foods as one of the top trends for 2018. These are foods that help with cognitive function, memory, and alertness. Some brain-healthy foods include fresh fruits and vegetables high in anthocyanin, the antioxidant in blue-purple foods like blueberries, purple grapes, and Stokes Purple sweet potatoes.
The National Restaurant Association and Natural Grocers see a trend in vegetables as carb substitutes―from spiraled vegetable “noodles” for pasta to sweet potato slices as “toasts.” Adding vegetables to unexpected dishes like oatmeal, smoothies, and desserts to add nutritional values, colors, and flavors is also a trend to watch for. 

“The Stokes Purple sweet potato is on those lists as a hip and healthy food to eat in 2018,” said Berkley. “In addition to being a source of brain-healthy anthocyanin, Stokes Purple sweet potato fans have been adding them to everything from breakfast burritos to brownies."
“Retailers can tie in the ‘Power of Purple’ with Ultra Violet being 2018’s color of the year for their promotions,” added Berkley. In December, Pantone, the global authority on color, announced Ultra Violet as the color of 2018 that will be seen everywhere from fashion to food. 

For more information:
Oakley Boren
Frieda's Specialty Produce
Tel: +1 (714) 733-7660

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