NatureSweet® Tomatoes announces the addition of Justin Lambeth as its Chief Commercial Officer.
In his new executive-level role, Lambeth is responsible for the commercial strategy of the company and activities related to marketing, sales, product development, and customer service to drive business growth and market share. He will report directly to CEO and President Bryant Ambelang.
Lambeth was founder and principal of The Lambeth Group LLC, a strategic marketing and innovation consultancy. His background includes extensive experience leading global, multi‐billion‐dollar brands at PepsiCo, H.J. Heinz, and Nabisco where he delivered sustainable results, revitalized iconic brands, and built organizational capacity.
“I am thrilled to be joining NatureSweet, where I believe possibilities are limitless,” said Lambeth. “I look forward to working on the continued focus of innovation and execution that the industry depends on the company for. I’m amazed at the opportunities that lie ahead for the fresh tomatoes and produce.”
Previously, Lambeth served as Chief Marketing Officer at Quaker where he modernized a 137‐year‐old brand that had lost relevancy and helped tripled sales from innovation. While at Frito‐Lay, Lambeth led the transformation to change Lay's perception from an irresistible, guilty indulgence to a permissible pleasure made of simple ingredients. He has also served on the Board of Directors of the Make‐a‐Wish Foundation of North Texas and cochaired the Frito‐Lay United Way Campaign raising $1.3 Million for North Texas communities.
“We are beyond excited to welcome Justin as leader of our commercial team,” said NatureSweet CEO and President Bryant Ambelang. “He brings a wealth of experience to help guide us through this exciting time of tremendous growth in the produce industry. He not only adds a new dimension to marketing and sales, but will help to broaden the perspective of the entire leadership team.”
Contact:
Lori Castillo
NatureSweet
Tel: 210-408-8539