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Focus on content marketing

FullTilt Marketing launches new website

The business of brand building takes many forms and FullTilt Marketing understands that much of today’s marketing is focused on content marketing enriched with storytelling.  

To highlight their content marketing services, FullTilt Marketing has launched an updated website at www.fulltiltmarketing.net that shares more information about their strategic positioning process and gets to the heart of what content marketing is. 

For the past five years, industry veterans Heidi McIntyre and Melinda Goodman have steadily grown their boutique marketing agency to include strategic marketing, public relations, event marketing, brand management and more, but continued changes in food marketing and online distribution channels have continued to dial in their focus on social media, influencer marketing and personalized storytelling. This focus helps clients understand the new role of content marketing as part of a strategic brand building effort that reaches across B2B and B2C marketing and integrates a disciplined approach to focused messaging across all channels.  

Managing Partner Melinda Goodman remarked, “It’s about a common thread that helps brands understand that everyone has a food story and makes one food story relatable to the next. Goodman continued, “While all marketing starts with sound strategic planning and on-brand messaging, today’s consumer expectations and brand preference are not driven by a great TV commercial or magazine ad, but by absolute transparency rooted in authentic stories and validation from their peers that allows influencer marketing to become the new word-of-mouth advertising. That is the root of content marketing.”

Telling great stories can’t be the only role of content marketing. Understanding the marketplace and the influencers that command its universe are equally important and FullTilt Marketing has spent years cultivating close relationships with influencers across food, lifestyle and health platforms. Part of that relationship includes understand their audiences, their needs and their overall perspective in the marketplace. That understanding has included the release of insights including feedback on food trends and direct feedback on how to work with influencers to promote your brand. 

“Influencers aren’t just bloggers. They are content creators that can be passionate advocates for your brand and bring you face to face with consumers in authentic ways. Whether it’s infographics, videos, personal stories or user generated content it’s a brave new world that requires new skills and new relationships that bring in real life (IRL) and online experiences together as one,” commented Heidi McIntyre, Managing Partner at FullTilt Marketing. 

If you are ready to tell your food story, learn more about content marketing or get started with an influencer marketing program, the staff of FullTilt Marketing will be available for free marketing consultations at PMA. 

For more information:
Melinda Goodman
FullTilt Marketing
Tel: (414) 469-5524

Publication date: 10/10/2017


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