Shenzhen Kingship opens up Chilean cherry market

After two years of market development, with the support of the government and industry experts, Kingship has now successfully entered the markets of premium fruit, meat and seafood import and exports, catering for a new Chinese middle class," says Mr. Li Hanqing, chairman of Shenzhen Kingship.

Chilean cherry production

Chilean cherries

"High-end fruit import is our main business. Our high quality fruit mainly comes from South America, for example Chile, Peru and Mexico. Our distribution network in China is mostly located in the Middle East. We have already opened two first class fruit distribution markets and ten second class markets, and are plannig to open another five. Apart from traditional distribution methods, we have also set up our official flagship stores on two large e-commerce platforms, Jingdong and Tmall. Simultaneously, we are working together closely with large chain stores, such as Tianhong and Ren Ren Le. During big holidays, we are also holding promotional activities, so we have diversified sales."

Mr. Li Hanqing and the chairman of the Chilean Cherry Exporters Association

Chilean suppliers who signed a contract with Kingship are visiting the company

"When we first entered the fruit import business, in order to get high quality resources, the opportunity to discuss with people from the industry, and stable sales and distribution channels, our team frequently travelled to large production areas abroad. They also attended many large-scale fruit and vegetable fairs. Through these efforts, we were able to start the import of Chilean cherries at the beginning of this year."

"At the recent Asia Fruit Logistica in Hong Kong, we had some good conversations with the Chilean Fruit Exporters Association and the Cherry Exporters Association, and have shown them the industry's strengths and market potential. Eventually, we have signed a partnership with six Chilean cherry producers. At this fair, we also signed orders with several large exporters, totalling 1.1 billion yuan. We mainly import Chilean cherries and grapes, and citrus fruits, like Egyptian oranges and Israeli oranges."

Mr. Li Hanqing and the South African agricultural diplomatic officer in China

"In 2017, Kingship joined hands with the China Association for Consumer Products Quality and Safety Promotion. Together they created the China Fruit Export Quality and Safety Brand Alliance, established an information platform on the quality and safety of imported fruit, and held the International Fruit Quality and Safety Development Forum. The high quality fruit of the ten members of the China Fruit Export Quality and Safety Brand Alliance will enter the international high-end fruit market under the brand of the alliance."

Mr. Li Hanqing and the chief of the Chilean Department of Agriculture

"Currently, we are looking for large-scale producers, processors, and exporters of Chilean cherries. As a financially strong, and large-scale company, we can diversify our partnerships, and are very flexible for our partners. Furthermore, as we are rapidly developing, we also hope to have the opportunity to discuss business with industry experts, for example about cold chain distribution, and further develop together."

Li Hanqing (chairman)
Shenzhen Kingship Co., Ltd.
http://www.szkingship.com/
Phone: +86 755 2585 7678
Email: 164015212@qq.com