On 16 August, Pagoda Orchard's news conference "Online industry empowers new retail" was held in Beijing. During the conference, Pagoda Orchard released its new retail results from the past year. The data shows that, in July 2017 Pagoda Orchard's online sales reached 120 million yuan. The daily sales peaked at 6 million yuan. Pagoda Orchard has over 5 million online members. Altogether, its growth in that month was over 25%, making large profits.
Whether it is new or old retail, the essence is always retail. The core is solving "selling what, to who, and how," no matter which retail format. Concepts change constantly, but the basis, how to create a valuable product that better satisfies the customer's needs, stays the same. What changes are the methods in doing so.
Source: iHeima