“The demand is very high and the season started very strong,” he continues. Demand is high mainly from Europe but also from North America and other destinations.
“We see more and more that the clients prefer the Israeli varieties - Aya, Maya, Sheli and others over the traditional varieties. Customers are willing to pay a premium for these varieties, as they like the special aroma, sweetness and lack of fibres.”
Prices are higher this season for many reasons. “The Euro versus Shekel exchange rate, the rising costs of the packing materials, water prices. This combination make the cost higher, and the market is willing to compensate for it with improved prices.”
For more information, please contact:
Gil Ben-Moshe
Hefer Valley Export
Tel: +972 54 748 0990
www.HeferValley.com
gil@hefervalley.com