Exhibition space up by 25 percent
Big growth for Asia Fruit Logistica
Exhibitor participation from China has increased sharply, with the Chinese pavilion expanding by 90 per cent compared with last year’s event. Beijing-based fresh produce e-commerce company MissFresh is one of many new Chinese exhibitors at this year’s show. Speed of delivery and high quality are paramount for MissFresh, which has set up a cold chain logistics system to deliver fresh food to consumers’ doors within two hours.
“We’ll be showcasing our pre-warehouse model at Asia Fruit Logistica,” explains MissFresh head of marketing Zhang Yao. “We have established sorting centres in core cities across China together with community distribution mini-warehouses to provide a two-hour door-to-door delivery service. We’ve actually achieved a one-hour delivery service for 80 per cent of orders, but we believe we can do even better in the future.”
European fresh produce suppliers will also be out in force with promotional campaigns as they seek to ramp up their presence in Asian markets.
Premium European Kiwi – a three-million-euro campaign funded by the European Union and Greece to promote European kiwifruit in the Chinese, Canadian and United Arab Emirates markets – will be back for its second year.
“The 2016 edition was a big success for us, marked by the attraction of buyers, importers and distributors,” said Anta Tsaira, project manager of Premium European Kiwi.
Four Greek kiwifruit-producing organisations are behind the campaign: Agricultural Cooperative of Chrisochori (Nespar), Agricultural Association Nestos, Alkyon and Goustera.
“Various activities are going to be implemented in Hong Kong and Shanghai in the coming months, including outdoor advertising, blog contests, promotional events and in-store promotions,” added Tsaira.
For more information: www.asiafruitlogistica.com