A manufacturer of air dried fruit and vegetable crisps has signed a new deal to distribute its products to schools, colleges, universities and the healthcare sector.
Nim’s Fruit Crisps, which is run by entrepreneur Nimisha Raja, will supply its apple, pear, pineapple and beetroot and parsnip crisps to Coventry-based manufacturing bakery Handmade Speciality Products.
100 cases have already been sold in the first four weeks of the agreement and this figure is set to grow rapidly as more and more organisations are made aware of the health benefits of this alternative to traditional snacking.
“This is a major breakthrough deal for our business and illustrates the growing demand for our air dried fruit and vegetable crisps,” explained Nimisha Raja.
“Handmade Speciality Products, with the additional backing of its parent May & Raeburn, is now one of the largest suppliers of individually wrapped baked goods to the UK education market and has also been a listed supplier on the NHS supply chain for the past 18 months”.
She continued: “We now have the opportunity to push our products across both of these networks and will be working with them on marketing activities and attending events, such as LACA (the Lead Association for Catering in Education).”
James Raeburn, National Account Manager at Handmade Speciality Products, added his support:
“The Nim’s range offers a healthy alternative to snacking without any artificial additives, whilst still remaining a value for money offering. Within the education sector especially, caterers are constantly under pressure as to what they are allowed to offer children.
“We are starting out with four varieties, but this could quickly grow ahead of an official launch in September where a lot of the education sector start to make their purchasing decisions.”
Nim’s Fruit and Vegetable Crisps, which are fat, gluten and dairy free, are manufactured at its bespoke ‘BRC’ accredited facility in Sittingbourne where it is capable of producing over 12 million packs of crisps a year.
The crisps are made up of thin slices of 100% natural fruit and veg crisps that have been air dried.
For further information, please visit www.nimsfruitcrisps.com