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NatureFresh Farms' TOMZ Best New Vegetable Finalist

FreshTEC Achievement Award for Peter Quiring

Thousands of produce industry executives are arriving in Chicago this week to attend the United Fresh Produce Association’s Annual FreshMKT & FreshTEC Expos & Convention June 13-15. During the festivities on Tuesday, June 13, greenhouse vegetable grower and NatureFresh Farms owner & president Peter Quiring will be receiving the FreshTEC Achievement Award for his contributions to the produce industry over the last 20 years.


 
“Peter’s contributions to greenhouse technology have advanced the industry significantly,” said United Fresh President & CEO Tom Stenzel. “His competitive drive and commitment to invest in technology advancements in controlled growing environments are what set him apart. We’re proud to honor Peter with this FreshTEC Achievement Award.”
 
“It is a great honor to be recognized by your peers,” said Peter Quiring. “Innovation in the way we build our greenhouses and how we grow our vegetables is what has driven my companies for many years. Implementing the latest in technology has allowed us to be a more efficient operation from start to finish”, stated Quiring.
 
In addition to receiving the FreshTEC Award for Achievement, NatureFresh™ Farms has been named a Finalist for the Best New Vegetable Award for its TOMZ® Snacking Tomato Program.


 
“We saw a need in the market place to create a category wide program that would give consumers consistent quality, regardless of the season”, said Chris Veillon, Director of Marketing. The TOMZ® Program is unique in that it provides consumers up to 7 different types of specialty tomatoes under one brand: Red/Yellow/Orange Grape, Red Cherry, Mixed Snacking, Mixed Grape, and Sweet Red Cocktail Tomatoes. Grown in NatureFresh™’s new state of the art greenhouse in Delta, OH from October to July and in NatureFresh™’s high tech greenhouses in Leamington, ON March to November, the company is ensuring that locally grown snacking tomatoes are available year-round. 
 
“Consumers want summer-like flavor in July, November, and February and the TOMZ® Program does just that!”, commented Veillon.
 
The TOMZ® Program is built on the following principles:

  • TOMZ® is promoting the category as a whole, not just one item
  • Driven by Flavor; 7 unique products under one brand
  • Reduced food miles creates extended shelf life
  • Creating a consumer connection with multiple flavors
  • Same seed | same grower | same farms = consistency
  • High impact packaging colors to brighten the produce aisle
  • Geo-targeted consumer facing digital content to raise awareness
  • Available year-round: Delta, OH & Leamington, ON
“We believe that the TOMZ® Program can strengthen the snacking category as a whole. It is not just about one tomato with flavor, it is a complete line of fresh tomatoes with flavor”, said Ray Wowryk, Director of Business Development.
 
NatureFresh™ Farms continues to sample its TOMZ® Tomatoes at all #GreenInTheCity tour stops this year with the company’s mobile Greenhouse Education Center.
 
NatureFresh™ Farms will have its complete line of greenhouse grown tomatoes, bell peppers, and cucumbers on display at the FreshMKT Trade show during the United Fresh Convention in Chicago, June 14-15. Attendees are invited to visit Booth 3231.
 
To learn more about NatureFresh™ Farms, visit naturefresh.ca.
 


Publication date: 6/13/2017


 


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