The company works with retailers and suppliers of fresh produce to test and analyse their offering, helping them develop and expand their market leadership in fresh produce and flowers.
"We provide a 360 service regarding quality and taste. The idea behind the company is to ensure that retailers have the best quality fruit and vegetables possible. We all know that what consumers come back to is taste and we would like to shift the focus from price to exactly just that. It is all about delivering a better consumer experience." shared Nilsson.
The company has also announced a rebranding, with a new brand identity that has a fresh, bright and bold image; new streamlined communications and an identity that the company feels 'stands out in the fresh produce marketplace'.
C
hanges have been made to the company logo to reflect the new identity, and the new tagline ‘Be the best in fresh’, demonstrates the focus on delivering outstanding customer service and working with companies to ensure they are able to source and supply the best fresh produce available. The new website, www.innovativefresh.com, has been designed to most effectively communicate the company services and values to existing and prospective clients.'Our clients value the service we offer as there is increased consumer awareness of taste, quality and flavour, and everyone wants to be the best in fresh,' says Magnus Nilsson, MD at Innovative Fresh in Sweden.
'I knew there was the opportunity for Innovative Fresh to make a difference in Scandinavia. The focus was mainly on price and the only benchmark for quality for consumers and retailers was how good the fresh produce looked. My vision is to lift the experience for customers and to enable retailers to source and supply the best produce, increasing consumption in the fresh produce sector' explains Magnus.
Ever since the launch in Scandinavia, Innovative Fresh has quickly become well established and is the go-to company in the region for store evaluations, taste, quality analysis and weekly independent insight reports, helping clients to react quickly by making adjustments to their supply chain and assortments in-store. Having established this model in the Netherlands, expanding into the Scandinavian market place was a logical next step for Innovative Fresh, utilising its experience and knowledge effectively.
For m
ore information:Magnus Nilsson
Innovative Fresh
Tel: (+46) 42 14 70 70
Email: Magnus@innovativefresh.se
www.innovativefresh.com