Pete’s Living Greens, the California-based company formerly known as Hollandia Produce with its Live Gourmet and Grower Pete’s lines of Non-GMO Verified “living” lettuce and cress varieties, is happy to announce the appointment of Corrie Hutchens as its new Senior Director of Marketing. Hutchens was carefully chosen for this role based on her wealth of CPG experience and a proven track record of developing brand strategies that accelerate growth. Hutchens will be responsible for a two-pronged go-to-market strategy, in which she will create consumer and trade-centric marketing plans that focus on building brand recognition and consumer engagement for Pete’s Living Greens, within a category that hasn’t historically seen this level of consumer-focused marketing.
Coming from a background of product marketing, brand management and consumer communication at recognized brands such as Nestle, Ergobaby and Little Tikes, Hutchens will leverage the experience she gained at these companies to help establish Pete’s Living Greens as the first nationally recognized brand of living greens by consumers, with the goal of stimulating consumer demand and driving revenue growth across the entire product range.
“I’ve always been attracted to the produce category as a green-eating enthusiast and advocate myself,” said Hutchens. “I am very excited to join the Pete’s Living Greens family where I aim to help consumers understand that living greens are another way to think about and categorize the foods they already eat with more meaning and value.”
The company continues to expand with more innovative living greens products, recently bringing Pete’s Living Greens Living Strips to the market. Available in five varieties – Baby Romaine, Spring Mix, Sweet Butter Blend, Italian Mix and Upland Cress – these Living Strips offer consumers a fresh, living alternative to bagged salad that maintains superior flavor for longer.
“We are very excited to add Corrie to the Pete’s Living Greens team,” said John Cochran, CEO. “As we began reinventing ourselves in the produce category, we saw the need to do so with a strong marketing eye for trends that will allow our brand to stay ahead of the curve, and that is an area in which Corrie certainly excels.”
Contact:
Kelly Michelson
Katie Rubino