Dominic Jenkin, CEO of Australian Horticultural Exporters’ Association (AHEA) said that “There is no such thing as a 'one size fits all' supply chain model for exports. Most new exporters lack either the scale, continuity of supply, product range, business resources and appetite for risk.
“Much more work is needed to develop new supply chain models and support businesses to find the best supply chain model, build capacity and foster relationships.”
It was with this understanding that AHEA came together with HIA and Austrade to produce the "Paths to Market" document, to provide information for horticultural producers wishing to export, particularly for the first time. This document was designed to provide a basis for discussions around export, and to facilitate the formation of appropriate supply chain partnerships to enable the commencement of trade.
The document identifies four common options available for Australian producers wishing to export their products including:
- Single grower/exporter
- Large exporter/Brand
- Trader/consolidator
- Online
“This is a more nuanced approach whereby producers are able to assess the limitations of the capacity of their enterprise and be encouraged to form relationships with supply chain partners to address any deficiencies.
“Greater collaboration is needed between participants in the value chain to understand and embrace these models that leverage their expertise to improve quality of the produce traded and build market share. All parties in the chain play a role and need to be integrated into the strategy.”
The document is available on the AHEA website.: http://bit.ly/2pyMPa6
For more information:
Rhoda Georgiou or Dominic Jenkin
Australian Horticultural Exporters Association (AHEA)
Tel: +61 (0) 7 3379 4983
Tel: +61 (0) 7 3101 9886
dominic@ahea.com.au
www.ahea.com.au