Charlotte-headquartered Tropical Foods – snack food manufacturer and distributor– unveiled a new www.tropicalfoods.com website this week.
The new website has been designed to provide the ultimate user-friendly experience with improved navigation and functionality, responsive design, detailed product information and a custom search filter tool. “The website redesign has vastly improved Tropical’s web presence and created a sales tool utilized by everyone from the sales team to customers to prospects,” says Chad Harman, director of marketing for Tropical Foods.
One of the major components of the new site is a custom product search filter so users can sort by various criteria including Ingredients, Flavor Profiles, Packaging, Best Selling Products (by industry) and Dietary. Dietary is an especially important criteria with consumers being hyper-focused on clean labels and natural products.
“The website is the new center of our wider digital strategy and represents an important component in our new branding,” commented Hartman. “This site was designed with the customer experience in mind and we’re happy to create a hub that is a valuable tool for both internal and external audiences.”
The new website is an important launch in the celebration of Tropical Foods 40th anniversary this year.
Contact:
Lisa Smith
Tropical Foods
Tel: 704-602-0664