This was reported by an operator who also stressed that, at the end of March, stocks are expected to be half (-45%) what they were in 2016. "In mid-April, we will probably reach -50 to -52% compared to 2016."
Italian kiwi consumption went well both in Europe and on the domestic market. The bigger grades benefited the most from this, especially thanks to their limited availability both in Italy and Greece.
As expected, demand from overseas continued, even though prices were difficult to maintain in some countries. Big grades were very popular in Asia and Australia, while other overseas destinations preferred medium grades.
End of shipments abroad
According to the operator, shipments overseas will slow down in early April and will end 6-7 weeks earlier than 2016.
The presence of competing Greek produce has been diminishing on the European market (especially since early March and especially for extreme grades). Thanks to the good demand, Greece brought prices closer to those of the Italian produce, while exporters who are technically more advanced continue to work with the most demanding and strategic markets (Great Britain and Scandinavia).
"The campaign will therefore end on a positive note. Good demand meant higher prices. Lower stocks mean prices will rise again over the next few weeks and add value to the produce before the Easter promotions."
Market expectations remain therefore positive.