Sun Pacific has been exhibiting its fresh produce at the PMA Fresh Summit for three years. This year will be the fourth year it has been at the show, and it has some exciting plans under way.
“Sun Pacific will have our full line of produce showcased at PMA,” said Victoria Nuevo-Celeste, who is responsible for marketing its produce. “Our most prominent brands are Cuties, Mighties, Kiwi, Sun Pacific California Navel Oranges, Vintage Sweets Heirloom Navel Oranges and Air Chief Grapes,” Nuevo-Celeste added.
In discussing new products that will be introduced at the PMA show, Nuevo-Celeste said, “This season, we are expanding our Air Chief table grape offerings to include 11 traditional and two organic varieties. We’ll have new conventional varieties of Timpson and Great Green white seedless grapes; and Timco and Krissy red seedless grapes in both conventional and organic.”
“In addition, for this season, we will also be previewing our continued table grape expansion for 2017, when we will add Crimson and Allison, as well as launch a partnership with Sun World to grow and market their popular proprietary branded varieties—Scarlotta Seedless, AutumnCrisp and Adora Seedless. In 2017, we’ll also have most varieties available in both conventional and organic, to meet the accelerating demand for organic table grapes,” Nuevo-Celeste continued.
“Sun Pacific has been a pioneer in the produce industry. We continuously look at our overall portfolio of fruit to determine what we can bring to market to help our retailers grow their sales by meeting consumer demand. Cuties—America’s fastest-selling clementine—is our most well-known brand, and introduced and popularized this sweet, seedless, easy-to-peel fruit with retailers and consumers alike,” pointed out Nuevo-Celeste. “From that success, we have continued to invigorate the produce section in new ways as well.
“Mighties is making kiwi much more approachable to consumers—our ripening process that takes the guesswork out of when to purchase, and packaging that highlights the ease of eating and nutritional value of this super-fruit. The result has been double-digit growth of the kiwi category. I want to point out that Vintage Sweets has brought innovation to the navel category with an entirely new premium eating experience of heirloom navel oranges. And, our expanded Air Chief grape variety offerings are helping retailers meet consumers’ growing demand for large, sweet, juicy options in both conventional and organic varieties,” finished Nuevo-Celeste.
For more information:
Victoria Nuevo-Celeste
Sun Pacific
+1 213-612-9957