Monterey Mushrooms will celebrate the roll out of a mushroom small bites and beer pairing guide with a special tasting of the company’s Portabella Porter at PMA Fresh Summit in Orlando.
The porter is a type of beer, made by mushroom grower Chris Thomsen, that is infused with Portabella mushrooms, which gives the beer a burst of umami, said Lindsey Roberts, marketing specialist.
The beer is not made for mass market consumption; it is brewed in small batches to share with customers and industry friends at trade shows and company events. The company will be pouring Portabella Porter in booth #3042 at the PMA Fresh Summit Expo in Orlando.
“The roasty beer is smooth but packs a big punch,” Roberts said. “It has the perfect balance of earthy notes and a sweet finish, like most classic porters.”
The mushroom and beer pairing guide is an extension of the company’s legacy of culinary innovation.
“Mushrooms and beer are both trending,” Roberts said. “Chris, our resident mushroom grower and craft brewer has mastered the art and science of growing and brewing.”
The mushroom and beer pairing guide reviews the craft beer revolution, highlights the similarities between mushroom growing and beer brewing, provides a pairing suggestion guide and, also, recipes for small bites to go with a favorite pint.
The guide is available to download for industry members and consumers on the company website.
Also online this year is the company’s sales collateral. Instead of printing material, Monterey Mushrooms is asking customers to visit its booth at PMA where they will receive a URL indicating where the sales collateral is located online. All customers who download the sales resources will receive a bottle opener by mail.
Mike O'Brien, vice president of sales and marketing, said, “We are mindful of waste and encourage our friends and customers to go digital. This is our way of thanking visitors who go green.”
Visit us at booth #3042 at the PMA Fresh Summit in Orlando.
Contact:
Lindsey Roberts, Marketing Specialist
Monterey Mushrooms, Inc.
Office 831.763.5300