Merger creates Australia’s largest table grape grower and marketer
Trading as FruitMaster Australia, the merged business will be Australia’s largest table grape grower and marketer.
FruitMaster Australia has board level representation from both companies and boasts a large portfolio of exclusive grape varieties and proprietary genetics, as well as an extensive network of strategically aligned third party growers, three farms (Kenley, Robinvale, Paringi in south west NSW) and a packing and distribution centre at Robinvale.
Perfection Fresh Australia CEO and FruitMaster Australia Director Mr Michael Simonetta said the merger created significant benefits for all stakeholders.
“Our strategically aligned third party growers will continue to play an integral role in the future of the business and will enjoy the same level of service and unparalleled access to new genetic grape varieties,” said Mr Simonetta.
“Another key benefit for them is that the merger will take our table grape business from being a minor player to an industry leader as part of the largest dedicated table grape business in the country.
“We expect to market two and a half million boxes of grapes this year, split between our third party growers and our own production. The increase in production volumes opens the business to a broader range of customers domestically and internationally, and will enable us to provide greater opportunities to our global customers.”
FruitMaster Australia Director and CEO Mr Joe Lanteri said he was excited to have access to the breeding program and proprietary genetics Perfection Fresh Australia brought to the merger.
“These capabilities will enable us to better respond to consumer trends and bring the very best in new grape varieties to market,” said Mr Lanteri.
“There are already several new exclusive grape varieties that have recently cleared quarantine and with the merged network of farms and third party growers, we will be able to accelerate the introduction of these varieties and previously released varieties to retailers.
“We are also working on product innovation with a new production line being installed at our Robinvale facility that will enable us to pack snacking cups of individual grapes as well as a dedicated line that meets protocol for some export customers.”
FruitMaster was already Australia’s largest exporter of table grapes and Mr Simonetta said the merged FruitMaster Australia remained committed to increasing export volumes.
“We are exploring opportunities through all of Asia, Middle East, and other markets,” said Mr Simonetta. “The current grape protocol for China is workable but we need continued government support in establishing new export markets and to truly capitalise on the free trade agreements.”
Brett Pickering will be heading up exports and has many years of experience as well as an impressive network of global contacts. Mr Pickering said he was excited by the breadth of grape varieties they could now offer export markets.
The Perfection Fresh Australia’s table grape team will all join FruitMaster Australia and Mr Simonetta will remain the main contact for licensors. There will be no redundancies as part of the merger.
“This will retain speciality expertise and ensure a seamless transition for our third party grower network and licensors by maintaining important relationships as well as the quality service they are accustomed to,” said Mr Simonetta.
For more information: www.fruitmaster.com.au and www.perfection.com.au