Midsummer marketing appointed as agency
Florida Citrus promotes grapefruit in Europe
Florida Grapefruit is widely recognised as the world’s sweetest, juiciest and tastiest grapefruit. The campaign will focus on the fruit’s superior taste and quality, capitalizing on the successful “There’s Amazing Inside” thematic.
“Our aim is to translate growing interest for fresh Florida Grapefruit into sales for Florida’s citrus growers. Our strategy will be to target key trade importers, category managers and retail buyers in the EU market. We plan to provide sampling, display materials and consumer incentives for choosing the world’s tastiest grapefruit,” said George Smith, Managing Director at Midsummer Marketing.
The campaign will focus on providing seamless promotional support for the European Florida Grapefruit importers, distributors and retailers. Midsummer Marketing is confident that the response to this new Florida citrus industry initiative will be very positive.
“We are delighted to have been chosen by the Florida Dept. of Citrus to represent them in the European market.”
According to Samantha Lane, director of global marketing at the Florida Department of Citrus, “Europe has long been, and continues to be, an important market for the Florida Citrus industry. We look forward to working with the talented team at Midsummer Marketing to help further support importers, distributors and retailers as they provide great tasting and premium Florida Grapefruit to their customers.”
For more information, please visit: www.floridacitrus.org and www.midsummermarketing.com