"We want the world to become familiar with Mexican pineapples"

Mexico is not particularly known for its pineapple exports, as it is usually overshadowed by other countries, such as Costa Rica or Panama; however, the company Capach intends to turn Mexican pineapples into an internationally renowned product.

"We want the world to become familiar with the Mexican products that have been forgotten, as well as with the unique flavour and characteristics that make our pineapples stand out," explains Paola Caballero, of Capach. "The flavour and juiciness of Mexican pineapples are quite noteworthy."

Exports to increase

Capach, one of the leading producers of pineapples in Mexico, distributes 70% of its production domestically and ships the remaining 30% overseas. "We only export the highest quality products. What we aim to achieve is to increase the share of exports, as the pineapples are delicious," he adds. The company exports to the United States, Spain and South Korea, and is doing everything possible to enter many other countries so that the world can become familiar with their pineapples, sold under the Sarita brand.

Its pineapple season runs all year round. The exporter admits that the fruit's calibre usually changes between May and August, during the rainy season, although its quality is not affected.

Excellent opportunity

The international supply of pineapples is scarce right now. "It is in September when we'll again start to see many pineapples of all sizes and their price in the international market has been quite good. For example, in July, a box cost $ 12.50 and in September it may drop to $ 8. I think it's an excellent opportunity for foreign buyers to purchase Mexican pineapples right at this time, when the market begins to stabilise a little and there is enough production to meet the needs of the international market," explains Caballero.

Sarita

Capach pineapples are marketed under the Sarita brand. The exporter lists two types of pineapples: the MD2, which is the one sold internationally, and the Cayenne. It also explains that pineapples go through five stages, looking at their colour and degree of maturity. It is only recommended to export them during the first two stages, when the fruit is still more green than yellow.

The exporter explains that while some of its customers ask for crownless pineapples, she recommends otherwise, as the crown of the pineapple is an indicator of its quality and helps extend the fruit's shelf life.

Asia Fruit Logistica
The young entrepreneurs Evelyn Garduño, 26, and Paola Caballero, 27, founded Capach more than two years ago. They studied Law and Economics, respectively, and had already had some earlier business experience, so they decided to explore foreign trade. The company owns a packing plant and 850 hectares of pineapple crops in the south eastern Gulf of Mexico. They started as importers, but they now export and produce for the domestic market. Its aim is to export worldwide. To do this, they will participate for the first time at the upcoming Asia Fruit Logistica, where they hope to help promote Mexican pineapples and increase their market share.

More information:
L.E. Paola Alejandra Caballero Rojano
CAPACH S.A. DE C.V.
Calle 11 de Abril, no. 257-A, Colonia San Pedro de los Pinos, 03800
Benito Juárez, Mexico City, Federal District.
T: 7041-6200, 7155-4299, 552677-9051
E: paolacaballero@capach.mx / contacto@capach.mx
www.capach.mx