British strawberries have been synonymous with the tennis tournament for many years, both are the iconic image of a traditional British summer.
Berry Gardens supply strawberries to Tesco throughout the summer but during the two weeks of tennis it is an especially busy time for them. Tesco will sell around 1,500 tonnes of strawberries which is the equivalent of 5 million punnets over the fortnight. That’s nearly 250 punnets sold every minute over the Championships.
Berry Gardens' strawberry pickers who are based across the UK start work around 6am to pick the fruit when it is at its coolest to maintain the perfect shape and flavour. All strawberries are expertly handpicked and chilled to around 10°c within an hour to ensure the best quality fruit is delivered to stores.
In their packhouse, which prepares the strawberries ready for their journey to Tesco stores, the skill and speed of the packers checking the quality of the fruit with their naked eye ensures only the best fruit will be on Tesco shelves.
For more information, please visit www.tescoplc.com.