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Paco Borrás, Anecoop:

"We produce 50% of kakis in Spain"

Anecoop is known for its innovations, such as seedless watermelons and persimmon kakis. The director of Anecoop, Paco Borrás, talks about the achievements of the group during a cooperative event in May.


Seedless watermelons and persimmon kakis

"This year, we expect the Bouquet seedless watermelon production to reach 120,000 tonnes. As for Bouquet persimmon kakis, we estimate a production of 80,000 tonnes. This fruit can be consumed just like an apple. When it comes to kaki, they account for 50% of the production."



5.5% of Spanish export

He talked about the impact of Anecoop's sales worldwide. "Of the total volume of Spanish fruit and vegetables exported from Spain, Anecoop accounted for 5.5% of the total. The majority (80%) is marketed in the EU."



To emphasise the major advantages of the cooperative, Borrás said that no individual producer could have achieved this working alone. We are what we are today because we decided to work together and join forces and make one group. We look forward to a bright future!"



40 years

In 2015, Anecoop celebrated its 40 year anniversary with 69 cooperative members in Spain. In total, it has 30,000 producers across Spain. They market citrus, fruit, vegetables, lettuce and wine specialties. Its turnover reached 577 million Euro, with 750,000 tonnes in terms of volume. Anecoop has five sales offices located in Valencia, Almeria, Murcia, Seville and the Ebro Valley. It also has nine subsidiaries in Europe and Asia, three logistics platforms and two R&D&TI centres.



Anecoop started small; in 1975, 31 citrus cooperatives decided to join forces and sell their products together and thus gain a competitive advantage in different markets. "There were two strategic reasons to start Anecoop: to gain access to companies in Eastern Europe which usually worked with traditional exporters and to concentrate the production to become more attractive to major retailers."


For more information:
Lisan van Koppen
4 Fruitcompany BV
Handelsweg 30
2988 DB Ridderkerk
The Netherlands
Tel: +31(0)180 641903
www.4fruitcompany.nl
www.anecoop.com
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