Marlene® apples have renewed their web presence with the aid of a modern language. The new www.marlene.it site has been on-line from May 26: packed with information and photos of Alto Adige, the region at the feet of the Italian Alps where the fruit of the VOG Consortium’s 5,000 farmers grows and ripens to maturity, it is also user-friendly and above all convenient. In 4 languages – Italian, German, English and Spanish – the new site is native- responsive: in other words, its contents are naturally optimised on smartphones and tablets, to meet the consultation needs of a multimedia audience.
The site has also taken a major step forward in terms of interaction with users, which is even simpler and more immediate: thanks to the integration with Facebook, the latest news items published on the www.facebook.com/marlene.suedtirol page will scroll through a special box on the screen. It will take just one click for users to join the community of more than 266 thousand fans who follow, comment on and share the posts dedicated to the seven varieties of blue sticker.
The site also includes a “Recipes” section, with original apple-based dishes typical of the Alto Adige region, and a space dedicated to the Consortium’s advertising campaigns.
To complete the offering, www.marlene.it provides information for those wishing to explore the Marlene® apple universe at first hand and find out more about their history and production.
For more information:
Federica Morselli and Jessica Sabatini
VOG/Marlene(r) Press Office
c/o Fruitecom
Tel. +39-059-7863893