You are receiving this pop-up because this is the first time you are visiting our site. If you keep getting this message, please enable cookies in your browser.
You are using software which is blocking our advertisements (adblocker).
As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site. Thanks!
You are receiving this pop-up because this is the first time you are visiting our site. If you keep getting this message, please enable cookies in your browser.
For fresh food packaging
IFCO: Shoppers prefer reusable plastic containers over cardboard boxes
IFCO announced on May 24th the results of a global survey showing consumers prefer Reusable Plastic Containers (RPCs) over cardboard boxes for fresh food packaging by a 55% to 25% margin.
“We live in a consumer-driven world, and these results show consumers strongly prefer RPCs for fresh food packaging,” said Wolfgang Orgeldinger, CEO of IFCO. “The study clearly shows retailers and growers can enhance shopper experience and increase sales by using IFCO RPCs.”
The Global Shopper Produce Display Preferences Survey, conducted in February 2016 by Brandcheck, surveyed 2,200 consumers in 11 countries to determine grocery shopper preferences in relation to the two most prevalent types of produce packaging used for display – RPCs and cardboard boxes. IFCO RPCs outperformed cardboard boxes in every category in every country. Additional survey findings include:
Consumers believe IFCO RPCs are more attractive than cardboard boxes by a 59% to 23% margin
Consumers believe IFCO RPCs deliver fresher produce than cardboard boxes by a 50% to 24% margin
Consumers believe IFCO RPCs deliver higher quality produce than cardboard boxes by a 50% to 23% margin
45% of consumer said they would pay more for fresh produce packed in IFCO RPCs, while just 20% said they would pay more for produce packed in cardboard boxes
RPCs are the top produce packaging choice of men and women, as well as every age cohort
“There are a lot of good reasons to use IFCO RPCs to package, transport, store and display fresh produce. Now, we have confirmation that IFCO RPCs are the fresh food packaging choice of most consumers, and that is another critical factor retailers and growers should consider when making supply chain decisions,” concluded Mr. Orgeldinger.