Mission Produce expands foodservice role

Oxnard-based Mission Produce today announced that Bryan Garibay has been promoted to Foodservice Sales Manager. In this role he will be responsible for managing top-level client relationships, developing new business as well as overseeing day-to-day sales activities.

Garibay has been with Mission Produce for nearly 10 years, most recently in foodservice sales, and has been a valued contributor to the Mission sales team.

According to Patrick Cortes, Mission’s Sales Director, Garibay is stepping into a position that has grown in importance for the company. “We have expanded Bryan’s role in our foodservice operations based on his abilities, and also based on the need to push the category. Bryan is a solid performer, and this new position gives him that opportunity to expand his leadership capacity with the company as we develop additional foodservice business.”

Garibay believes that Mission’s market leadership position in avocados, and the popularity of avocados in the foodservice arena will lead to growth in the category. “I’ve been involved in the foodservice business at Mission for the past two years, and I’ve seen explosive growth over that time. Moving forward, we expect the category to continue to expand as more and more operators add avocados to their menu. Based on Mission’s year-round availability from multiple production areas, and ripe distribution centers across North America, we are in an excellent position to serve foodservice customers’ needs every day of the year,” states Garibay.