A new marketing campaign, "The Ninth Wonder
of the World - Potatoes" focused on promoting
potatoes as a nutritious and healthy food among
American and global consumers, was recently
launched by the United States Potato Board.
In an interview, USPB Marketing Program Director Kim Breshears has shared more details on the campaign, stating that it “celebrates the fun and versatility of cooking with potatoes. We are tapping into the adventurous nature of today’s consumers with a variety of tactics that range from print adverting, to digital platforms, to social media, to use of video. Really to just celebrate all the wonder that the potato delivers to consumers in their cuisines.”
Breshears went on to say that “we want everybody in the industry to know that there is so much good in the potato and we are focused on celebrating that and really promoting what benefits the potato can bring to a consumer as they are trying to find new and different ways to shake up their menu and to really tap into the new flavor profiles that the consumer is interested in and the diversity of dishes that the consumer is interested in."
You can find more information about the ongoing USPB campaign on the potatogoodness.com website and on the related Facebook account.