This past January the California Avocado
Commission (CAC) has been engaging fans with
a series of playful social media posts designed to
pique fans’ interest in the upcoming California
avocado season. Eye-catching images of California
avocados, California landmarks and California-style
food were paired with quips from top-of-mind articles on Facebook, Twitter and Instagram.
For example, when it was announced that the NFL Rams would relocate to Los Angeles, the Commission’s Facebook page shared a popular article about potential names for the Los Angeles team while simultaneously providing an avocado-centric team name suggestion (and image): the “LA Avocados”. To strengthen the connection between avocados and California, the Commission shared #AvocadoSighting tweets that paired various images of iconic California landmarks with avocados. CAC also engaged with fans of California avocado toast — which is very popular on Instagram — by posting mouth-watering images of the dish. Eager fans shared these California avocado toast images with others, growing the Commission’s fan base.
CAC’s social media execution has led to an up swell in California avocado social media fans since 2012. As of January 2016, the Commission has more than 300,000 Facebook fans, 13,000 followers on Twitter and nearly 30,000 Instagram followers. The new “show and share” strategy initiated this year is designed to increase the engagement of this fan base and expand the number of followers.
For more information, please visit www.californiaavocadogrowers.com.