Under the theme 'Say Growth' Agrico is showing during Fruit Logistica that they stand for collective success with its growers, buyers, packagers, retailers and consumers, such as a good harvest and a certain result. A growth that Agrico wants to achieve by offering complete support for a successful introduction through its agents, as well as the right varieties. Agrico believes that these fruitful, ongoing collaboration enable collective growth for the future.
The campaign follows the campaign of the last 3 years in which Agrico mainly aimed to highlight its wide assortment and choice. After 'Say Choice' Agrico is now focusing on 'Say Growth', as Agrico sees more chances to grow in the current market with its partners. Besides offering the right choices in varieties, Agrico is now taking a further step to make cultivation and marketing through agents and buyers possible.
The power of growth is also the power of renewal. Agrico will express this during the Fruit Logistica with its newest varieties. The varieties Ranomi and Loreley will get special attention. The early, yellow peel consumption variety Ranomi with oval round tubers is especially loved in Central and Eastern European countries. Loreley is a yellow peel, middle early specialty variety which has growth opportunities as it is mainly seen as a 'Salat Kartoffel for the German market. The share of Agrico varieties in the supermarket increases with these varieties.