SanLucar to take part in Fruit Attraction

From 28 to 30 October, the international company SanLucar will be in Madrid to take part as an exhibitor in the seventh edition of Fruit Attraction, the International Exhibition for Fruit and Vegetables. The premium brand has chosen Madrid's event to pay tribute to its producing partners, with a joint stand in which their image will be the main feature.

Located in Hall 10 Stand 10E01, SanLucar will share space with the citrus company Antonio Llusar y Cia, the Huelva-based firm Fresaflor, the Murcian producer Frutas Poveda and the Italian grape grower Giuliano.

"It is impossible to understand SanLucar Group's activities without stressing the important role of our partners, so we could not fail to attend Spain's flagship show without counting with their strong presence," explains Jorge Peris, CEO of SanLucar Group.

According to Peris, "to achieve the excellence in taste associated with our brand it is necessary not only to work with the best land, but also with the best producers; real masters in the art of growing, who over the years have managed to internalise our brand's commitment with man and nature, and thus provide fruits and vegetables with the best taste and the highest quality standards."

"In this sense, we wanted our stand to become a meeting place with our customers and partners; a place to exchange experiences, strengthen ties and, of course, showcase our wide range to new and future partners," he concludes.

Under the motto "Passion for flavour," the company SanLucar offers the best fruit and vegetable varieties with the best flavours all year round. It supplies more than 90 products from 35 countries, making SanLucar the premium brand with the widest assortment in the market.

Since Stephan Rötzer founded the company in Valencia in 1993, the company has rapidly grown to become a multinational company with over 2,500 employees worldwide and its own production centres in Spain, South Africa, Tunisia and Ecuador.

The philosophy "taste in harmony with man and nature" guides SanLucar's activities, from the selection of varieties or production areas to the way the company presents its products in the market.

This strategy has earned the brand high recognition in the European market, especially in countries like Germany and Austria; it is an identity that the company now wants to bring into new markets, such as Asia.