Freshmax appoints Australia CEO

The Freshmax Group, which in Australia includes Freshmax Australia, Deluca Banana Marketing and a shareholding in Valleyfresh, has appointed Dan Reeves as their Australia CEO. This role will sit above the heads of each Australian subsidiary and champion collaboration and shared innovation between each of them.

Dan joins Freshmax from CHEP, a division of Brambles Ltd, where he has spent the last 13 years in a variety of management roles, including fresh produce, both in Australia and overseas. He was most recently the Senior Director of Sales and Service for CHEP in Australia, a position he held for the last 4 years.

“The appointment of Dan to the CEO role for the Freshmax Group in Australia is a continuation of the strengthening of our senior management team with seasoned and experienced executives to lead, develop and support our suppliers, customers and our people into the future.” Glenn Wallace - Director.

For more information:
Matthew Crouch
Freshmax Group Australia
Tel: +61 03 96885521
Email: mcrouch@freshmax.com.au