Mobile greenhouse tour educating consumers
"The Greenhouse Education Center (GEC) has been visiting new cities each week
since early May", said Chris Veillon, Director of Marketing. "Working with a variety of
national retailers in the USA & Canada, the Greenhouse Education Center has been
met with rave reviews by both retail partners and consumers. The GEC gives the
consumer a first hand, up close and personal experience with greenhouse
vegetables. They get to not only see real vegetables growing but also learn how we
grow with a non-soil based growing medium, how we use a pressurized irrigation
system to feed the plants, and a learn why we use energy screens to protect the
plants & their environment", said Veillon. Equipped with big screen TV’s airing
different videos about the GEC and how NatureFresh™ grows, one of the biggest
attractions for kids is the live bumble bee eco-system NatureFresh™ has created as
part of the mobile greenhouse.
In addition to learning about how greenhouse produce is grown, customers get to
sample fresh tomatoes as part of each event. Served raw and in prepared recipes,
the NatureFresh™ Demo Station in the store is staffed by the company’s Corporate
Chef, Henry Furtado. Furtado not only talks about how the recipe is made & its
various nutritional benefits but also has been known to walk the store with interested consumers as a personal shopper. Furtado helps pair together the right accents to create flavorful recipes at home using fresh tomatoes, bell peppers, and cucumbers.
"With the goal of educating people about the benefits of greenhouse grown produce, consumers are walking away from the Greenhouse Education Center better
informed to make savvy buying decisions going forward. When leaving the store,
many customers have made a point of coming back to the NatureFresh™ team to
make sure they knew they had impacted their buying decisions in a positive manner."
Over the course of the last 3 months, the Greenhouse Education Center has not
only visited retail store locations but also visited major metropolitan city center’s for
community access and attended summer camps for kids. The GEC has also been
featured on GlobalTV, The Weather Network, and CityTV’s “Breakfast Television”
show in Toronto a few weeks ago.
The #GreenInTheCity Tour is scheduled to continue on well in to the fall visiting
major cities and retailers across the mid-west.
For more information, please visit www.naturefresh.ca