Avocados from Mexico share future plans at United Fresh

Avocados from Mexico (AFM) will be sharing the love at the upcoming 2015 United Fresh Show on June 8-10 in Chicago, Illinois. With approximately 1.5 billion lbs. of imports in the U.S. and over 70% market share, the top-selling avocado brand in the United States will be showcasing its new 2015-2016 programming. Its new programming will be anchored in the all year round “Made with Love” campaign driving consumer demand with a variety of multi-tiered programs. The campaign highlights the love and dedication that goes into carefully cultivating Avocados from Mexico, as well as the many ways consumers can enjoy them with the people that matter most.

Attendees will have the opportunity to meet the team and learn about the vertically integrated marketing program to support retail, wholesale and foodservice customers 365 days of the year. AFM has developed social media partnerships, coupons, demos, permanent displays as well as “Seasonal Programs” that will continue to drive interest and excitement year-round. New at the AFM booth this year is an innovative demonstration kitchen serving delicious avocado samples based on four core uses (guacamole, sandwiches, salads and snacking), as well as a live demonstration of iBeacon retail technology that enables shoppers to receive targeted offers as they shop.

Retailers can also learn more about AFM’s collaboration with the Partnership for a Healthier America's new FNV brand that promotes fruit and vegetable consumption to teens and moms using the same compelling and catchy marketing that major consumer brands do. The new FNV campaign encourages increased consumption and sales of fruits and vegetables, including avocados.

“AFM is proud to be a founding supporter of FNV, and we’re pleased to highlight the program along with our other marketing initiatives at United,” said Alvaro Luque, President of Avocados from Mexico. “Mexico is the leading supplier of avocados in the U.S., representing over 70 percent of all avocado volume, and we are proud to drive awareness of this versatile and nutrient-dense fruit.”

“We are very fortunate that the United show coincides with our 2015-16 planning. This gives our team a unique opportunity to meet with attendees to discuss programming that will meet their department needs for increasing avocado sales and consumption throughout the year,” said Maggie Bezart Hall, VP of Retail and Promotion. “Avocados from Mexico is the only avocado brand to have a national marketing program 12- months of the year.”

Part of the integrated plan to drive demand is to continue to “own guacamole” eating opportunities. In February, Avocados from Mexico became the first fresh produce brand to broadcast an ad and implement a fully-integrated digital campaign during the most popular football event of the year; earning widespread acclaim and social media buzz while generating over 1.5 billion impressions. Major advertising, PR, promotions and digital campaign are set to keep Avocados from Mexico top of mind. A brand ambassador strategy continues to leverage the influence of celebrities, culinary and nutrition experts to share the latest avocado usage ideas.

Attendees can learn more about these new initiatives at Avocado from Mexico’s booth #1614 during United Fresh 2015.

For more information:
Irene Cabañas
IMW Agency
Tel: +1 714-557-7100 ext. 223
Email: irene@imwagency.com