POM Wonderful joins NBC's American Ninja Warrior
As season-long partner, POM branding will be integrated into each episode, including the "POM Crazy Healthy Run of the Night" and weekly ninja interviews in the exclusive "POM Warm Up Zone." Each "POM Crazy Healthy Run of the Night" will feature the Ninja who delivered the most jaw-dropping feats of strength, agility and speed navigating the obstacle course. NBC and POM also will share show segments across social media platforms. Additionally, on-air spots promoting POM's "Crazy Healthy" campaign will run weekly during "American Ninja Warrior" episode airings.
"American Ninja Warrior" viewers and POM Wonderful consumers can enter the "POM Ninja Warrior Sweepstakes" for a chance to win a 7-day trip for two to Japan, the ancestral home of "American Ninja Warrior."* Beginning June 1 through August 31, fans can enter online via NBC.com/POM by accessing codes under the caps of specially-marked 16 oz. and larger bottles of POM Wonderful Pomegranate Juice.
The action-packed "American Ninja Warrior" series follows competitors as they tackle a series of challenging obstacle courses in both city qualifying and city finals rounds across the country. Those who successfully complete the finals course in their designated region move on to the national finals round in Las Vegas, where they face a stunning four-stage course modeled after the famed Mt. Midoriyama course in Japan. The winner will take home a grand prize of $1,000,000. Although many have come close, no competitor has yet to achieve total victory and claim the prize. Matt Iseman returns as host, along with former NFL player Akbar Gbajabiamila (NFL Network). Kristine Leahy (CBS Sports) joins this season as co-host.
To learn more visit www.nbcuniversal.com.