For the fifth year, General Produce, a leading family-owned and operated produce distributor and longtime source for Defense Commissary Agency (DeCA) commissary stores, is slated to host multiple events during the month of April in recognition of the Month of the Military Child. These events aim to educate children on the benefits of being active and eating healthy, including increased consumption of fresh fruit and vegetables.
Promotion targets children
This promotion will tie in with General Produce’s participation with the eat brighter!™ campaign, a joint program with Sesame Workshop and Produce Marketing Association that encourages produce consumption in younger demographics, and DeCA’s “5-2-1-0” message, that stands for a daily regimen of eating 5 or more fruits and vegetables, reducing recreational screen time to 2 hours or less, getting 1 hour or more of physical activity and drinking 0 sugary beverages.
General Produce will provide “Kid’s Zones” at each participating commissary where children will be able to sample fresh fruits and vegetables and track daily activity and healthy eating habits on a weekly worksheet. Every completed ‘eat brighter!’ form can be returned to the stores for a chance to win a bicycle at the end of the month-long celebration.
The outreach events include:
• April 10, “Feel Like a Kid Again” Health Fair at the McClellan Commissary
• April 18, “Kid’s Day Event” at the Porter Youth Center
• April 23, “Kid’s Zumba and Salad Bar Event” for more than 500 students and staff at Lone Tree Elementary School on Beale Air Force Base with a bicycle giveaway
• April 24, “Kid’s Day Event” with a free shopping experience, a sampling table and a bicycle giveaway at Lemoore Child Development Center
“It has been my pleasure to work closely with our DeCA commissary partners over the last several years”, said Linda Luka, Marketing Director of General Produce. “We are honored to provide for those who serve our country, including the families of active duty military members. These events are a highlight for all who are involved and support General Produce’s mission to educate our youngest consumers. The benefits of healthy eating combined with staying active will create a fit for life generation.
About General Produce
General Produce distributes more than 500,000 pounds of fresh produce products to retailers, restaurants, hotels, schools and other wholesalers in Northern California, Western Nevada, Southern Oregon and the Pacific Rim. Headquartered in Sacramento, the Farm-to-Fork Capital of the World, General Produce is a proud supporter of the “locally grown” movement and sources from a network of local farms to supply the best produce available. This third-generation family-owned business has honored their commitment to world-class customer service for more than 80 years.
For more information visit www.GeneralProduce.com.