United Fresh launches new logo & website
The new brand aims to elevate the Association’s mission to build a stronger connection across the United Fresh supply chain encompassing, grower-shippers; fresh-cut processors; wholesaler-distributors; retail-foodservice operators; floral; and industry service providers. This is expressed visually within the modern element – the halos – paired with a traditional type treatment representing the Association’s history of over a century of dedication to the produce industry.
The website carries over the new design from the logo and offers streamlined navigation, improved user functionality, enhanced search features and a robust publications library. The goal of the site is to give the user a cohesive view of the produce industry highlighting news and events, Association commentary and a spotlight on industry achievements.
For more information:
United Fresh
Tel: +1 202-303-3400
www.unitedfresh.org