Ryan has been appointed Brand Manager at Pink Lady Development Ltd (PLD) and will be based in Kuala Lumpur, serving the SE Asian region, he starts on Monday the 4th of August. He is a Malaysian with a number of years of experience in marketing and promotion of produce. His focus will be on further developing the network that has been established so far in support the PINK LADY brand in the region.Pink Lady Development will oversee the development of emerging market opportunities and provide a greater focus on product investment. The company will also promote and develop Pink Lady trademark activities and usages, manage promotion and development funds, assist in the selection of import licensees and/or licensed distributors, assist licensed suppliers in technical packing and quality management. In addition, PLD will help better co-ordinate supply and quality controls which will assist in managing the reputation of the brand, and support Cripps Pink and Cripps Pink Mutations owners in the management of their varieties in producing territories.
Star Fruits, a Pink Lady master licensee, is a nursery company in France who holds the propagation rights for Cripps Pink and the Master licence for Pink Lady trademarks across Europe. APAL is the peak industry body representing commercial apple and pear growers in Australia. In addition, APAL owns Pink Lady trademarks in more than 70 countries.
For more information:
Pink Lady® Development Ltd
Australia
Phone: +61 8 9336 0325
Fax: +61 8 9430 4223