To enhance consumers’ mango eating experience, the NMB has invested in their Ripe Ready to Eat Mango program to help the mango industry deliver a ripened fruit for U.S. consumers to enjoy. “The NMB provides an abundant amount of tools for the industry to consider if they want to develop their own ripening system,” says WIlliam Watson, NMB’s Executive Director. During the webinar, the NMB will showcase their new ripening tool, Mango Handling and Ripening Protocol, which will be available to the industry to utilize in their business.
In addition, Dr. Carlos Crisosto, Department of Plant Sciences - University of California, Davis, will discuss the benefits of implementing a ripening program and share insights on the positive effects ripening has on mango consumers and acceptance. Produce Retailer magazine Editor and The Packer Retail Editor Pamela Riemenschneider will also join the webinar to discuss ripening success stories and trends in the produce industry.
Speakers and topics will include:
- Introduction – Megan McKenna, National Mango Board
- Why Ripening is Important to Mango Consumers – Dr. Carlos Crisosto, University of California, Davis
- Ripening Success Stories - Pamela Riemenschneider, Produce Retailer magazine Editor and The Packer Retail Editor
- New tool: Mango Handling and Ripening Protocol, Wendy McManus, National Mango Board
To register for this webinar, please visit www.mango.org/webinar.
For more information:
Lucy Keith
FleishmanHillard
Tel: +1 (512) 495-7174
Email: lucy.keith@fleishman.com