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Ubaldo Colombo from Fungorobica

Italy: Declining mushroom market?

Ubaldo Colombo, marketing manager for the Fungorobica and Piccoli Sapori POs, comments on the alleged decline of the mushroom market. "As regards fresh mushrooms, our turnover during the first quarter of 2014 was the same as the previous year, despite bigger quantities."

"White button mushrooms are the ones doing better, whereas the Pleurotus ostreatus variety was affected by overproduction and by warm temperatures."

"Our company is very much active in promotional activities, especially those that favour consumers. We decided in fact to add produce to the packets without increasing the final price."

In addition to special offers, the company also uses a variety of different packets as "we recognise our own identity in diversification, which always makes a difference, even at times like these."

Contacts
OP Fungorobica e Piccoli Sapori scarl
Ubaldo Colombo
Via Mazzini, 6
24069 Cenate Sotto (MI)
Tel.: (+39) 02 84999900
Fax: (+39) 02 84999999
Email: colombo.ubaldo@opfungoesapori.it
Web: www.opfungoesapori.it
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