USA Pears announce Pinterest Contest

Green is the colour of spring, and the colour of one of the most ubiquitous, and delicious, pears produced by Pacific Northwest pear growers – the Green Anjou. To herald the change of season and to promote Green Anjous as the perfect pear for spring, the growers of USA Pears are holding a Pinterest contest from March 15th, just before today's St. Patrick’s Day, through to May 11th, Mother’s Day.

Pinterest is a top social channel for engaging with audiences, predominately female, through thousands of beautiful product images. It has the influence to ultimately increase sales and brand/product awareness, as well as share recipes. Our Pear-fect Season for Green Pinterest contest will inspire and invite pinners to think of pears in their favourite seasonal dishes and to use pears to punctuate their home décor.

How it works?

Goals of the contest:

Promote the availability of USA Pears, particularly Green Anjou pears, during the spring months
Increase awareness of USA Pears’ Pinterest page and recruit new followers
Inspire creative use of Green Anjou pears to motivate purchase

Presenting the contest:

The following copy appears on a Pinnable board on USA Pears Pinterest site:
The Pear-fect Season for Green
Green is the colour of spring, and the colour of one of the most ubiquitous pears harvested by the growers of USA Pears – the Green Anjou. Reach for bright Green Anjou pears for fresh snacking, recipes, cocktails and décor. Let the Green Anjou inspire you! Create a spring green Pinterest board to be entered for a chance to win fresh pears and a $250 gift card from USA Pears. For more details, visit www.usapears.org/springforpears.aspx. #springforpears #usapears

Here’s how you enter:

Follow USA Pears on Pinterest
Create a Pinterest board, and name it “Pear-fect Season for Green”
Fill it with at least 10 spring inspired and green-themed pins – a minimum of three must be repins from USA Pears’ Pinterest boards
Tag all the pins on your board with #springforpears and #usapears
When you’re done, share our Pear-fect Season for Green content pin!

For more details, visit www.usapears.org/Springforpears.aspx.

Here are two example of entries:
http://www.pinterest.com/ameliamb/green-like-pears-springforpears/
http://www.pinterest.com/amywoodpdx/the-pear-fect-season-for-green/

Prizes

One lucky winner will receive $250 in green (a Visa Gift Card) and a gift box of Green Anjou pears delivered to their door
10 runners-up will each win a gift box of Green Anjou pears delivered to their door

Promoting the Contest
The eight-week contest will be announced and leveraged in all channels. Specifically:

Through a spring themed press release to consumer media and influential bloggers.
Through our social networks. We are announcing the contest on Pinterest, Twitter, Facebook, utilizing a spring pears graphic that quickly communicates the contest criteria and prizes.
We’ll make social promotion of it a regular part of our social media updating to encourage participation.

Judging and Announcing the Winner

The winner(s) will be selected by Pear Bureau Northwest
In mid-May we’ll announce the winner via our website and all social channels, and use their winning board on Pinterest and the website