With the holiday season in full swing, Sunkist Growers is bringing back a tradition with the return of its limited-edition 10lb holiday-themed carton and quarter bin for Sunkist® Navel oranges — a festive nod to the citrus gifts that have brightened tables and stockings for generations.
Wrapped in festive, eye-catching illustrations, this year's merchandising suite taps into seasonal memories while supporting strong in-store storytelling. With citrus long viewed as a cherished holiday offering — from stocking stuffers to centerpiece bowls — the refreshed holiday carton is both a nod to tradition and a turnkey retail solution.
"From merchandising to marketing, this program continues to deliver," said Cassie Howard, sr. director of category management and marketing at Sunkist Growers. "Last season's holiday carton drove a 24 percent lift in navel orange volume versus the year prior, proving that classic packaging with fresh storytelling still resonates with today's shopper."
© SunkistAccording to Numerator's 2025 Holiday Preview, 93 percent of U.S. consumers plan to celebrate at least one major holiday this season, with 68 percent celebrating three or more — reinforcing the demand for festive grocery purchases. With inflation still shaping consumer habits, citrus presents a unique opportunity: it's affordable, nutritious, and deeply tied to holiday traditions. From immunity-boosting benefits to giftable appeal, oranges remain a versatile seasonal staple in the basket.
The 10lb carton is ideal for big promotions, while the festive quarter bin provides a flexible in-store solution for displaying bulk citrus on promotion and merchandising citrus across departments.
For more information:
Garrett Stolz
Sunkist Growers
Tel: (+1) 661.290.8772
[email protected]
www.sunkist.com
