As part of its crop dialogue series, Aneberries presented the outlook for Mexico's 2025–2026 blueberry campaign. The webinar included representatives from Agronacer, Berries Paradise, Driscoll's, Sun Belle, Hortifrut, Prize, Fall Creek, and Planasa. The panel was moderated by Juan José Flores, CEO of Aneberries.
According to USDA figures shared during the session, the United States remains the main destination for Mexican blueberries. From the 2013–2014 season to the 2022–2023 season, exports increased, reaching 79,305 tons. The 2023–2024 season registered a 19.68 per cent decline to 63,701 tons. In the 2024–2025 season, the trend continued with a 0.07 per cent decrease to 63,658 tons.
Planted area has expanded from 1,843 hectares in 2014–2015 to 11,000 hectares in 2024–2025. For the 2025–2026 season, 7,648 hectares have been recorded to date. Jalisco leads with 3,663 hectares, followed by Michoacán with 1,374 hectares, Sinaloa with 759 hectares, and Baja California with 712 hectares.
National production for the current season is estimated at 91,700 tons. Of this volume, projections indicate that 14 per cent will go to the domestic market, 1 per cent to the export of frozen fruit, and about 75 per cent to fresh export markets.
Ricardo Márquez of Fall Creek said that company statistics show planted area approaching 10,000 hectares this season, with Puebla and Sonora showing growth. He said producers are investing in new genetics and in replacing older varieties such as Biloxi, Ventura, and Victoria.
Rubén Guerrero of Planasa noted that key projects continue for the new season. According to company data, the planted area for 2025–2026 is expected to be slightly above 11,000 hectares.
Cristina Meza of Driscoll's stated that the increase in planted area is linked to replacements and varietal changes. Of about 350 "new" hectares, 75 per cent correspond to the replacement of varieties that no longer meet market needs.
The Mexican blueberry industry continues to face challenges as it aims to maintain its position in supplying the United States market. Varietal replacement remains a priority as producers work to increase productivity, incorporate new genetics, and phase out earlier varieties that no longer meet quality and condition parameters.
The sector is also preparing for additional supply from Peru entering the U.S. market. Mexico benefits from the absence of tariffs on its blueberry exports to the United States and is focused on positioning fruit for the February to March window ahead of Peru and Chile.
Other areas of interest include efforts to expand access to markets in Asia and Europe, where high-quality fruit will be necessary. The industry also faces constraints such as limited skilled labor and weather variability, which may affect competitiveness in the 2025–2026 season and subsequent years.
Source: Blueberries Consulting
