The premium Red Heart K-Grapes™ from South Korea are making their U.S. debut with Melissa's Produce. They combine crisp texture, floral juiciness, a playful shape and a vibrant crimson hue that make them something that could be snacked on, gifted, or used to dress up cheese boards, holiday platters, and even bento boxes.
© Melissa's Produce"Red Heart K-Grapes bring something totally new to the grape aisle," said Robert Schueller, director of public relations at Melissa's Produce, adding that the grapes are only grown in South Korea. "They stand out visually and offer a flavor experience that's exciting, elevated, and fresh to American shoppers."
With their premium look and limited availability, these grapes--which are three times the size of regular grapes and grow to a red skin with a heart shape--could be featured in seasonal retail displays to help build incremental sales. Eye-catching signage, cross-merchandising with specialty cheeses and gourmet snacks, and holiday gifting positioning make these grapes a fit for both produce and specialty departments. Their novelty and appearance also make them ideal for social media campaigns and consumer engagement.
Non-GMO and grown by South Korean farmers, the grapes are available for a limited time, August through December and retail for between $55-$60/clamshell as part of the company's luxury line of produce. They are available at select retailers and online.
For more information:
Robert Schueller
Melissa's Produce
Tel: +1-800-588-1281
[email protected]
www.melissas.com
