Freshway Produce has launched a newly redesigned website that is built to deliver a more engaging, informative, and user-friendly experience for produce buyers, retailers, and industry professionals.
The new platform highlights the company's commitment to transparency, innovation, and category leadership. It gives visitors an inside look at the company's digital presence, where it consistently shares recipes, health trends, and insights to inspire and educate consumers.
"One of our main goals was to create a website that's easy to navigate and clearly communicates our specialization in dragon fruit and exotic fruits," said José Roggiero, CEO of Freshway Produce. "The new website provides easier access to our catalog, seasonal updates, and crop reports — tools that help produce buyers make confident, informed decisions in a fast-moving market."
© Freshway Produce
The company, which specializes in exotic fruits sourced from trusted growers across Latin America and Asia, strengthens its ability to share product knowledge, promote seasonal opportunities with this new platform. It also supports retail partners with real-time updates on supply, quality, and harvest trends.
"Our partners count on us for more than consistent supply — they trust us for market insights and expertise," added Roggiero. "The new website is an extension of that partnership — featuring weekly crop updates, health trends, and engaging recipes that showcase the versatility of exotic fruits for retail and foodservice applications."
The website also introduces visitors to the growing Freshway team, giving customers a closer look at the people behind every order, from sourcing and quality control to logistics and customer service.
© Freshway Produce
For more information:
Jose Roggiero
Freshway Produce Inc.
Tel: +1 305-431-1300
[email protected]
www.freshwayusa.com
