In the complex world of international fresh produce trade, unforeseen challenges can turn a smooth export program into a logistical nightmare. Containers are shipped around the globe carrying highly perishable goods, and inevitably, things will go wrong, leaving that produce no longer fit for the intended market.
"Shipping containers face many unforeseen challenges during their journeys from source to destination," said Natalie King from Vitafresh Produce. "Even with the best planning and cold chain management, things can happen. Vessel delays, reefer breakdowns, cancelled or non-payment sales, customs holds, etc, can quickly impact quality on arrival. All of these things can be very costly and frustrating for the grower. Vitafresh can step in, assess the condition, and find the right outlet fast, while keeping the grower informed every step of the way."
"With established access to both UK and European wholesale customers, Vitafresh Produce is uniquely positioned to remarket fruit efficiently through trusted partners, ensuring growers retain as much value as possible while avoiding opportunistic 'fire-sale' losses that often occur when containers are handled by unfamiliar agents.
"We can deal with any kind of bulk fresh produce in the EU or UK."
© Vitafresh
Vitafresh recently 'rescued' a container of Colombian passion fruit which had been part of a cancelled retail order en route to Europe. "We managed to sell the whole container to wholesalers in a few days with higher than anticipated returns."
Quote from Colombian grower:
"Vitafresh helped us when our order was cancelled at the last minute. They moved fast, found new buyers, and saved us from a big loss. We are very grateful."
For more information:
Natalie King
Vitafresh Produce
Tel: +44 (0) 1905 959931
[email protected]
www.vitafreshproduce.com
