Oppy is teaming up with Blue Diamond Growers to showcase their premium line of almonds and almond-fruit blends at the IFPA Global Produce & Floral Show.
Since launching their partnership one year ago, the two companies have introduced a protein-powered lineup of almond products including Oven Roasted Honey, Lightly Salted, and Toasted Almonds & Cherries. Each variety is packaged in resealable stand-up bags with clean, bold branding, delivering convenience and appeal to health-conscious shoppers.
© Oppy
Each variety is packaged in resealable stand-up bags.
"When Blue Diamond enters the basket, the results speak for themselves — the average basket ring doubles," said Oppy's executive vice president of sales Brett Libke. "Retailers are seeing strong momentum, and the excitement continues to build as shoppers reach for better-for-you snacks that truly deliver."
To further boost engagement, participating retailers can take part in a national sweepstakes campaign offering shoppers the chance to win fitness trackers and athletic gift cards through November 15 at bdfitnesssweeps.com. The promotion aligns with data showing that 60 percent of shoppers focus on healthy eating habits in the fall.
"Our packaging puts protein and heart health front and center — exactly what today's snacker is looking for," said Blue Diamond Growers' chief commercial officer Carmen Bourgaize. "Retailers can leverage this along with our robust trade and marketing support to drive incremental sales and shopper loyalty within the produce section."
© Oppy
L-R: Brett Libke, Carmen Bourgaize
Blue Diamond recently unveiled a refreshed brand identity featuring bold colors and crisp lines designed to resonate with today's health-minded consumer. The product line will debut the new look in spring 2026.
At IFPA, attendees are invited to stop by the company's booth, #1039, to sample almonds, get a sneak peek of Blue Diamond's refreshed branding, and enter an exclusive onsite giveaway for an Apple Watch. Visitors can also explore Oppy's house of brands, including Blue Diamond, Envy, Zespri, Avoworks, Eco Farms, Dole, Sun Grape, Ocean Spray, Divemex, Frank & Able, OriginO, Perpetual Vegetable Co., UP Vertical Farms and beyond.
Data cited from Circana – Snack Nuts Produce Category, 52 wks ending 5-21-23, IRI Purchase Panel Survey 10-10-22, and 2023 Instacart survey.
For more information:
Kelsey Van Lissum
Oppy
Tel.: +1 (604) 461-6779
[email protected]
www.oppy.com
