Misionero announced the rebrand of its Garden Life™ Washed & Trimmed line. The refreshed packaging and visual identity delivers a modern, cohesive look across the full portfolio.
The new design enhances both shelf appeal and sustainability, featuring pre-printed lidding film that eliminates approximately 40 percent of plastic per container, reducing material use while maintaining freshness and convenience. Clean, bold color segmentation improves shopper recognition, while consistent branding and simplified quality callouts—Field Grown • Crisp & Crunchy • Hand Harvested—reinforce the company's commitment to premium, practical produce solutions.
© Misionero"This rebrand reflects what today's shoppers are looking for: field-grown freshness and ready-to-use convenience," said Nicole Minnich-Zapata, marketing director at Misionero. "The new Garden Life design not only modernizes our look but also supports retailers in continuing to drive category growth through stronger on-shelf differentiation. The rebrand comes at a time of strong momentum for Washed and Trimmed lettuces, which continues to outperform the broader packaged salad market."
The refreshed line includes:
- Lettuce Wraps (formerly Lettuce Boats)
- Romaine
- Green Leaf
- Red Leaf
- Deli Leaf
The new Garden Life identity will make its official debut at IFPA Global 2025 in Anaheim, where attendees can preview the refreshed look and learn more about the company's expanding portfolio. Visitors to the show are invited to stop by booth #1075.
For more information:
Nicole Minnich-Zapata
Misionero
[email protected]
https://www.misionero.com
