Broccoli growers in Australia are facing volatile market dynamics as prices escalate from $4.90 to $10.90 per kilo due to climatic disruptions in key production zones. Reported shortages are impacting broccoli, baby broccoli, and broccolini supplies nationwide.
Supermarkets like Coles have acknowledged these supply chain constraints, displaying notices in stores. A typical message states: "Due to recent extreme weather across key growing regions, there is limited availability of our Broccoli ranges. We are working closely with our suppliers to improve supply as quickly as possible. We apologise for any inconvenience caused. Please chat to one of our Team Members who will happily suggest an alternative product for you."
The scarcity is causing price volatility in broccoli products. An online discussion highlighted a consumer monitoring price trends, noting, "I've been watching the fresh broccoli price increase for weeks, wondering if it would surpass the frozen price. It finally happened."
The Woolworths pricing model displays a variation, with fresh broccoli tagged at $9.90 per kilo, whereas Australian Broccoli & Cauliflower prices are set at $8 per kilo. However, prices listed on Woolworths' digital platform differ, showing broccoli as $3.27 per bunch.
Source: honey kitchen
