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state-of-the-art blueberry nursery to be realized

US blueberry genetics company expands in Romania

Fall Creek announces the acquisition of a 50-hectare land parcel in Moara Vlasiei (Romania) from Portland Trust, a prominent real estate developer, to follow up their growth strategy within the European market. The acquired land will be the site of Fall Creek's new state-of-the-art blueberry nursery: their central hub for innovation in blueberry stock production. "We expand our supply chain capabilities, to ensure the provision of high-quality blueberry plants to growers throughout Europe."

Furthermore, Fall Creek's R&D team is leading an initiative to develop minimally a blueberry Applied Research Farm in Romania. This project will focus on accelerating the development of superior new High Chill Blueberry varieties, concentrating on mechanical harvest for the fresh market, climate adaptation, and improvement of growing techniques.

Burgert van Dyk, EMEA Regional Director at Fall Creek, stated, "The acquisition of this land in Moara Vlăsiei is a key part of our growth strategy. We are excited to bring our expertise to
Europe and contribute to the region's agricultural landscape. We remain steadfast in our commitment to ensuring not only benefit the entire industry from growers to consumers in Romania and surrounding regions but also with yield positive environmental impacts and tangible benefits to the local community."

Currently, the company has two employees based in Romania, actively involved in their regional operations, with additional hires anticipated in the near future.

Fall Creek, a blueberry genetics and nursery company, was founded in Oregon, USA, in 1978. A privately held, family company, Fall Creek works in blueberry genetics, plants, horticultural support, and market intelligence. The company owns nurseries and R&D centers in the U.S., Mexico, Peru, Chile, Spain, Netherlands, South Africa, and China, and offers partner licensees worldwide.

For more information:
Fall Creek EMEA
Nereida García
Marketing Specialist
+34 674 56 86 07
[email protected]

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